Many companies are turning to SEO in an effort to effectively market their business. Search engine optimization, otherwise known as SEO, is basically a way to increase a website’s visibility in a search engine’s results without paying extra money. It’s a game changer that’s currently dominating the marketing industry. Because search engines and social media are so popular, it is wise for a business to use this method to compete with other businesses.
When a person searches for something on a search engine, they type in a few keywords or a question to bring them to the results that they need. Search engines are designed to bring up web pages based on the keywords that are used. Companies can pay to have their website listings appear at the top of the results, which usually brings in more business. Since large companies usually have large budgets set aside for marketing, it’s common for them to dominate the first page of search results.
Using this method of marketing can be quite costly, so it’s not ideal for small businesses that could find better uses for that money elsewhere. DB Marcom, a company specialized in search engine marketing in Frisco, suggests that, “Using SEO gives small business the chance to show up on the same searches as big companies that paid for the spot on the front page.” This allows small businesses to compete with big businesses by using the proper keywords within their own website and collecting positive reviews.
Small businesses can use SEO to their advantage by marketing locally. Large companies are often spread too thin across the nation or even the world. The opportunity for local small business to compete on the same search engines gives the customer the option to choose between them. Local businesses actually have a bit of an advantage because search engines allow the customer to search for things based on their location. Depending on the service the customer is looking for, local businesses will show up before the larger companies.
Companies can also use SEO with social media to connect with their communities and piggy-back off of other successful businesses. All it takes is a logo or a link to their website and they’ve successfully made new connections. Before SEO gained popularity, the highest bidder got the customers. SEO creates a leveled playing field, giving small businesses the chance to grow. Many companies are turning to SEO because it’s an efficient and cost effective way to promote their businesses.